Canford open in Dubai
Canford is opening a Dubai sales office and the official launch will be held at the CABSAT show. The new operation will enable the company to deliver and support over 3,500 unique self manufactured products and a total offering of over 15,000 from big brand names to the region and provide a more efficient and personal service. Canford specialises in providing standard and custom professional audio, HD video, data and powering infrastructure solutions to systems integrators, broadcasters and installers. The new operation is a key element of Canford’s strategy to move closer to their partners in one of their most important markets.
The new Dubai office will enable Canford to provide close support to the growing number of key players in the regional industry with whom they are already working. It will also offer a platform to service some of the rapidly emerging East and North African markets.
The new sales operation will be run by Jonathan Keith who comes to Canford after several successful years in other businesses operating in the Gulf region.
“Canford has been operating within the region very successfully for over 20 years now. So much so that most of our top ten export markets are in the Middle East” explained Canford Marketing Director Dave Holloway. “Our products already form the core infrastructure of some of the region’s major projects such as the Education City in Doha and the television centre in Riyadh. Opening this office reflects our continued commitment to our partners in the region and enables us to react even more quickly to their needs. It also gets around practical issues like the time difference, we can respond there and then.”
Canford anticipates the new office will become crucial to their global operation and potentially a stepping stone to other emerging markets such as the Indian Subcontinent.