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Come what may!

By Sarah Webster, Canford Key Accounts Manager – International

At the time of writing this article it would still seem impossible to predict what exactly Brexit will mean for everyone involved. What we do know however, is that despite all that is going on in world of politics, Canford’s desire to provide its European and Overseas’ customers with the same level of service as its Domestic customers, hasn’t wavered at all.

Canford has always supported overseas customers. We have developed business across Europe and further afield over the last forty-three years. Perhaps most noticeably with our multi-lingual team of international account managers, who between them possess an array of language skills. Any form of Brexit, with or without a deal, will not prevent this from continuing.

In-fact, over the last 12 months Canford has worked hard to further improve the level of service offered to its European Customers. Germany has always been an important market for Canford and a key focus area. Our team recently made visits to German customers and we’ve launched a new, German language website www.canford.de, where a huge amount of work goes into ensuring all account, ordering and product pages are accurately translated.

In 2019 Canford exhibited at Prolight + Sound, Frankfurt. We launched our new range of EMO mains distribution products which have been developed specifically for the touring and events markets, along with our new Dante interface modules. The show was a great success and we are pleased to announce that we have committed to exhibiting at Prolight + Sound Frankfurt again in 2020.

In terms of what the future holds, Canford is well positioned for change. Following the results of the now infamous 2016 “Brexit” referendum, an experienced focus-group was created and we began to prepare for all eventualities of leaving the EU. Despite an ever changing political landscape, the primary goal was always to ensure there would be no additional costs incurred by our European customers.

Canford Shipping Manager, Ian Farina commented: “I feel we’ve tackled the situation head-on and believe that it now also opens up an opportunity for our UK customers to work even closer with us and to ship their orders directly to Europe. We can move goods swiftly, without any of the inconvenience posed by extra formalities as a result of leaving the EU.

Even with all of the planning in the world, there will always be a twist in the tale and a new scenario.  In any event, we are committed to working with our customers, to utilise our vast exporting experience and find the right solutions.”

Ian concluded “I’m confident we have a robust plan in place and that Canford is able to continue servicing all European customers without disruption. Canford is taking the headache out of exporting goods to Europe.”

The message to our European Customers is very clear: Rest assured. You’re in safe hands, its business as usual!

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