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4 March 2024
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Canford strengthens its team with the appointment of Ian Sadler

Canford appoints Ian Sadler

Canford is pleased to announce the appointment of Ian Sadler as it moves to strategically strengthen its successful business development team.

Canford serves a diverse range of customers from its headquarters in Washington, Tyne & Wear. 

In recent years Canford has enhanced its reputation as the supplier of choice for custom metalwork, and the group continues to expand and develop its in-house fibre termination facilities to meet rapidly increasing customer demand.

Despite the difficulties brought about by the Coronavirus pandemic, the team at Canford remained steadfast in its commitment to supporting customers. Canford remained open and during this period the sales team developed new methodologies. Unlocking significant opportunities by responding more proactively to customers’ enquiries, and broadening the range of active customers.

Having previously held senior roles at Cabletime, and Kramer Electronics, Ian joins Canford with a significant level of experience in the broadcast, hospitality and AV industries.

Having spent most of my professional career in sales serving the broadcast and corporate AV markets, I am joining the Canford family as UK Business Development Manager.

Canford has a great reputation as a friendly, knowledgeable company with a broad range of product. Both as a value-added reseller and distributor of their own custom manufactured metal work and cable assemblies."
Ian Sadler, Canford Business Development Manager

Ian will be providing local coverage for Canford customers in the South of England. Strengthening existing customer relationships, developing new business opportunities, and working closely with consultants to reinforce the Canford brand.

Ian will be available from Canford's stand at the KitPlus Show, MediaCityUK on July 6th. Customers old and new are encouraged to contact Ian on

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